Negative space is the area around a depicted object. Simply put, it’s an area free from content.
The very first person who started using negative space was an American graphic designer Charlie Goslin. The main feature of his work was the ability to create extraordinary graphic elements filled with meaning through the negative space. Up to date, many designers and artists are inspired by his work.
Negative space can be a self-sufficient element of composition, compete with positive space or support it. In a harmonious design, it should not divert attention from the basic element of a composition. To catch the viewer's eye, you need to make the negative space active.
By means of negative space many designers managed to create remarkable logos and pictures. One of the most fascinating examples is the logo of the American Center for Architecture.
Through the use of “negative space” it is possible to achieve:
Sensation of airiness and lightness of a composition.
Concentration on the most important thing.
Ease of text perception.
Control of the viewer’s focus. For example, from title to illustration and from illustration tot text.
Filling of a work with an additional meaning.
Israeli illustrator Noma Bar uses negative space in his paintings in a very interesting way. His drawings are simple, concise and at the same time, they have a certain degree of irony and wit. The artist published his book of illustrations titled “Negative Space”. This compilation was published in The Guardian and The New York Times Magazine.